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The ICAR SHITIJ 2.0 Incubation Programme is a flagship initiative under the National Agriculture Innovation Fund (NAIF) aimed at strengthening India’s agri-startup ecosystem through the ICAR Agribusiness Incubation Centre (ABIC) Network.

Building upon the success of the first edition, ICAR SHITIJ 2.0 adopts a Hub-and-Spoke model, connecting all 50 ICAR Agribusiness Incubation Centres across the country to provide coordinated incubation, mentoring, technology validation, and business development support to innovative agri-startups.

The programme is designed to identify, nurture, and accelerate startups with high-growth potential by offering structured online incubation, expert mentoring, entrepreneurial capacity building, and access to ICAR’s scientific and technological expertise. Through regional outreach and sector-specific guidance, ICAR SHITIJ 2.0 aims to foster innovation, commercialization, and sustainable growth in the agriculture and allied sectors.

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Entrepreneurs and innovators submit their applications through the designated Hub and Spoke ABIC Centres. Extensive outreach activities, boot camps, awareness programmes, institutional visits, and digital campaigns help identify innovative startups.

Applications undergo a rigorous two-stage evaluation jointly conducted by Hub and Spoke ABIC Centres to identify high-potential agri-startups.

Selected startups receive official confirmation and are enrolled into the ICAR SHITIJ 2.0 incubation programme.

A structured two-month online incubation programme provides:

  • Expert mentoring
  • Business development sessions
  • Technical guidance
  • Startup masterclasses
  • Capacity building workshops

Based on startup requirements, selected ventures receive additional physical incubation, one-to-one mentoring, technology validation support, and regional specialization through the respective Spoke ABIC Centres.

    Plant Health

    Plant Health

    Precision Agriculture

    Precision Agriculture

    Benefits of Joining the Programme

    Unlock opportunities, mentorship, funding support and growth resources to accelerate your startup journey.

    Expert Mentorship

    Guidance from ICAR scientists and industry experts.

    Structured Incubation

    Turn innovative ideas into successful agribusinesses.

    Technology & Training

    Validate innovations with technical and research support.

    Networking & Collaboration

    Connect with investors, mentors, and industry leaders.

    Business Development

    Support for commercialization, market access, and growth

    Programme Timeline

    Your journey from application to growth.

    Frequently Asked Questions

    Everything you need to know about our incubation, acceleration, funding, and startup support programs.

    Who is eligible for this program?

    • Open to Indian citizens passionate about contributing to the agriculture sector.
    • Applicants must have an innovation, idea, product, or solution relevant to agriculture.
    Will I be able to edit my application once submitted?

    Yes, you can save your application and complete it later. Once submitted, the application cannot be edited.

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    ICAR SHITIJ 2.0
    ICAR SHITIJ 2.0: Call for Applications for Startups & Entrepreneurs

    Program Highlights

    • Application is FREE & open to Indian citizens.
    • Apply directly (No third-party applications).
    • Innovation or startup idea in agriculture required.
    • Focus Area: Plant Health & Precision Agriculture

    📲 Scan to Apply

    Scan to Apply

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    IMPORTANT NOTICE

    Announcement

    Important Notice

    It has come to our attention that certain agencies, individuals, and companies are charging startups a fee to apply for the incubation program at Pusa Krishi, ICAR–IARI, while also presenting themselves as official representatives
    or mentors of Pusa Krishi.

    We would like to clarify the following:

    • Pusa Krishi accepts applications directly from startups only.
    • We do not endorse, authorise, or appoint any third party to facilitate, influence, or manage the application process on our behalf.
    • Our mentors do not interact with startups independently without the involvement of an authorised Pusa Krishi representative.
    • Only official Pusa Krishi representatives, whose details are listed on the Team page of this website, are authorised to provide information regarding our programs.

    Pusa Krishi maintains a fully transparent and free application process, ensuring equal opportunity for all eligible startups. We strongly advise applicants not to engage with any individual or entity that requests payment for application submission, mentorship access, or related services.

    Pusa Krishi has no affiliations, partners, or consultants authorised to provide paid consulting or application support services on our behalf.

    If you encounter such activities or require clarification, please contact us directly:

    Email:
    communication@pusakrishi.in